Hamashbir Latzarhan

Hamashbir Latzarhan is Israel's largest and most established chain of department stores, founded in 1947. With approximately 36 branches nationwide, it serves as a major retail destination for a vast array of products, including fashion, home goods, and electronics. Within its extensive retail footprint, the company operates a significant beauty and cosmetics department, offering a wide selection of international and local brands across perfumes, makeup, and skincare. The business is a key player in the Israeli retail landscape, providing a convenient, one-stop-shop experience for consumers seeking both general merchandise and beauty products.