April

April is a premier Israeli retail chain specializing in luxury perfumes, cosmetics, and professional skincare, established in 1994. With over 40 branches nationwide, including a prominent location in the Malcha Shopping Mall, April is recognized as one of the largest companies driving change in the Israeli beauty sector. The brand is celebrated for its wide selection of the world's leading beauty houses and exclusive trendy brands, coupled with a focus on professional and personal customer service. It serves as a high-end destination for consumers seeking a curated shopping experience for international beauty products.