Beautycare

Beautycare is a prominent Israeli low-cost cosmetics and toiletries retail chain, established in 1998. The company pioneered the "low-cost" beauty segment in Israel by manufacturing and importing its own extensive product line, which includes makeup, hair care, nail products, and hygiene items, selling them directly to the consumer to eliminate intermediary costs. Operating numerous branches across the country, including the location in Jerusalem Mall, Beautycare is positioned as a mass-market brand offering "quality without compromise at a price without compromise." The chain is recognized for its wide selection and affordability, making beauty products accessible to a broad customer base.