April

April is one of Israel's leading luxury cosmetics and fragrance retail chains, established in 1994. With over 40 branches nationwide, including the location in Karmiel's BIG Center, the company has been instrumental in introducing a wide variety of the world's leading perfume, skincare, and makeup brands to the Israeli market. The chain is recognized for its professional and personalized service, offering both in-store retail and a robust online shopping platform. April is positioned as a high-end destination for beauty enthusiasts seeking exclusive and international cosmetic and fragrance products, with some locations also offering makeup services.