Be Pharm (Be by Shufersal)

Be Pharm, a major Israeli drugstore chain and subsidiary of Shufersal, operates the retail outlet in Kfar Saba's Arim Mall. Established in 1992 as New-Pharm and rebranded in 2018, the company is the second-largest drugstore network in the country, with over 90 branches. The store functions as a comprehensive pharmacy, offering a wide range of health, wellness, and household products alongside a significant cosmetics and beauty department. It stocks a broad selection of international and local makeup, skincare, and fragrance brands, positioning it as a high-volume, accessible retailer for consumer and select professional beauty products.