Glam Up

Glam Up (גלאם אפ) is a premier Israeli beauty retailer specializing in importing and selling the world's most sought-after, trendy makeup and skincare brands. Operating both online (glamupil.com) and from its physical location in Oshiland Kefar Sava, Glam Up has established itself as a key destination for beauty enthusiasts. The store is celebrated for making hard-to-find international brands like Rare Beauty, Charlotte Tilbury, Tarte, and Benefit accessible to the Israeli market. Praised for its curated selection and focus on high-quality, popular products, Glam Up is positioned as a high-end boutique for modern beauty consumers.