April

April is a leading Israeli retail chain specializing in the sale of high-end cosmetics, fragrance, and skincare products. Established in 1994, the company operates over 40 branches nationwide, including the location in Kfar Saba's Max Arim Mall. As a prestigious beauty retailer, April is the official importer and distributor for a wide range of exclusive and leading international brands, including Lancôme, Estée Lauder, Smashbox, and Guerlain. The chain is recognized for its professional, personalized service and its curated selection of luxury beauty items, positioning it as a premier destination for consumer beauty products in Israel.