April

April is a well-established Israeli chain of luxury cosmetics and perfume stores, founded in 1994. With over 40 branches nationwide, it offers a wide selection of high-end international brands in fragrance, skincare, and makeup. The stores are known for providing professional and personalized service, positioning themselves as a premium destination for beauty products. April also features exclusive brands not found elsewhere in the country and has expanded its offerings to include an online store and a mobile app for a comprehensive shopping experience.