Be

Be is a prominent Israeli drugstore and pharmacy chain, a subsidiary of the Shufersal Group, which rebranded from New Pharm around 2017. The Nahariya branch, located in the Northern Mall, serves as a comprehensive retail destination for health, wellness, and beauty products. It offers a wide selection of consumer cosmetics, makeup, and perfumes alongside its core pharmacy services, vitamins, and personal hygiene items. As a major national retailer, Be is known for its competitive pricing and frequent promotions across its diverse product categories, positioning it as a convenient, one-stop shop for everyday beauty and health needs.