PRO Makeup
Good Pharm is a leading Israeli discount drugstore chain that has significantly disrupted the local pharmacy market since its inception in 2016. With a prominent branch in Nazareth, the retailer is celebrated for its 'No Bullshit' branding, offering a wide array of pharmaceuticals, toiletries, and cosmetics at highly competitive prices. Following its acquisition by the Rami Levy group in 2018, the chain has expanded rapidly across Israel. While primarily a general pharmacy, Good Pharm features a robust beauty department stocked with popular mass-market makeup and perfume brands. It is highly regarded by budget-conscious consumers for its transparency, minimalism, and accessibility.