April

April is a leading, prestigious Israeli retail chain specializing in high-end cosmetics, fragrance, skincare, and professional hair products. Established in 1994, the company has grown to operate over 40 branches nationwide, positioning itself as a premier destination for luxury beauty. April is the official importer and exclusive retailer for numerous international brands, alongside its own house brand. The business model is centered on providing a wide selection of original products and personalized, professional beauty consultation, both in-store and online. It is highly regarded for its curated collection of exclusive boutique fragrances and top-tier makeup and skincare lines.