Beautycare

Beautycare (ביוטיקייר) is a major Israeli low-cost cosmetics and beauty retail chain, established in 1998, operating on a direct-to-consumer model to eliminate intermediary costs. The company manufactures, imports, and sells a wide range of makeup, skincare, toiletries, and hygiene products exclusively through its network of physical stores and online platform. The Netivot branch, located in the Globus Center, serves as a local outlet for the brand's extensive, budget-friendly product line. Beautycare is recognized as a pioneer in the Israeli low-cost beauty retail segment, focusing on providing affordable, quality products to the mass market.