Be Karkur

Be is a contemporary pharmacy and lifestyle chain in Israel, rebranded from New-Pharm in 2018 by the Shufersal Group. Located in Pardes Hanna-Karkur, this branch serves as a neighborhood hub for health, wellness, and beauty. While its core business is pharmaceutical, Be has distinguished itself in the beauty industry by offering a curated selection of cosmetics, including exclusive international brands like Catrice, Ofra, and Pretty by Flormar. The store is praised for its modern, inviting atmosphere and professional service, providing a convenient retail experience where customers can access both everyday essentials and high-quality makeup products.