April

April is a prestigious, nationwide Israeli retail chain specializing in high-end cosmetics, fragrance, and beauty products. Established in 1994, the company operates over 40 stores across the country, positioning itself as a luxury destination for beauty consumers. The chain is known for importing and selling a wide range of leading international brands, alongside its own exclusive APRIL brand developed in France. April's retail locations, such as the one in Petah Tikva, offer a curated selection of makeup, skincare, hair care, and niche perfumes, focusing on a professional and personalized shopping experience.