Super-Pharm

Super-Pharm is the undisputed leading drugstore chain in Israel, established in 1978 by the Koffler family. Operating over 290 locations across the country, it is a retail giant whose business model was inspired by Canada's Shoppers Drug Mart. While primarily a pharmacy and health retailer, Super-Pharm is a critical player in the Israeli beauty market, featuring extensive cosmetics departments, exclusive imported brands, and its own popular private label, 'Life.' The chain is categorized as a Tier 3 generic retailer, serving as the primary mass-market source for makeup, skincare, and personal care products for the general public.