April

April is a leading Israeli retail chain specializing in luxury perfumes, cosmetics, and skincare. Established in 1994, the company has grown to over 40 nationwide branches and an extensive online store, revolutionizing the local beauty market by offering a wide selection of exclusive international brands. It is recognized as a premier destination for high-end beauty products, including makeup, fragrance, and professional hair care. The chain is known for its professional, personalized service and its commitment to offering original, officially imported products.