Guilty Beauty Ltd.

Guilty Beauty Ltd. is recognized as a leading online beauty retail platform in Israel, founded in 2013 by Michal Gaito Elbaz. Operating primarily as an e-commerce shop, it offers a vast, multi-category selection of cosmetics, skincare, hair care, and perfumes. The platform is respected for curating a mix of international luxury and professional brands, including Charlotte Tilbury, OFRA Cosmetics, and K18, alongside popular mass-market labels. Guilty Beauty is praised for its attractive pricing, fast shipping, and commitment to bringing global beauty trends and products to the Israeli market, making it a premier destination for beauty enthusiasts.