Be | Center HaGalil Rosh-Pinna

Be is a national pharmacy and drugstore chain in Israel, operated by the Shufersal Group. This branch, located in the Center HaGalil mall in Rosh Pinna, functions as a comprehensive health and beauty retailer. While it offers a wide selection of consumer makeup, skincare, and fragrance products, its primary identity is that of a drugstore rather than a specialized beauty boutique. The chain was rebranded from New-Pharm in 2018 to compete with Super-Pharm and position itself as a modern lifestyle brand. It serves as a convenient one-stop shop for pharmaceuticals, toiletries, and general beauty supplies for the local community.