Beauty Store Churi

Beauty Store Churi (חורי) is a well-established, veteran beauty retail chain in Tel Aviv, operating for over forty years and associated with API Khouri Distribution. Located prominently on Mikve Israel Street, the store is renowned for offering a wide and diverse range of products, including perfumes, cosmetics, hair care, and general toiletries, all at attractive prices. Praised by customers for its unique, warm, and homely shopping experience, Beauty Store Churi maintains a strong local reputation as a reliable source for everyday beauty essentials and major brands. It serves as a key destination for consumers seeking value and variety in the heart of the city.