SACARA

SACARA is a leading Israeli cosmetics and beauty retail chain, established in 2013 by the Golbari brothers. With over 55 stores nationwide, the brand is known for its core mission of offering high-quality makeup, skincare, and body care products at affordable prices. SACARA has positioned itself as a mass-market beauty destination, continuously expanding its product mix to include toiletries, hair, and nail care accessories. The company is also recognized for its commitment to innovation, being one of the first Israeli beauty retailers to integrate AI-based virtual try-on technology to enhance the customer shopping experience.