Be | G Mall Yokne'am

Be | G Mall Yokne'am is a branch of the Be Pharm drugstore chain, a major Israeli retailer owned by the Shufersal group. Launched in 2018 following the acquisition and rebranding of New Pharm, the chain operates as a mass-market destination for health, wellness, and beauty products. The store's extensive cosmetics and toiletries section features a wide assortment of international and private-label makeup, perfume, and skincare brands, competing directly in the selective cosmetics market. As a generic retailer, it is a convenient source for everyday beauty needs, with customer reviews often highlighting the professional pharmacy staff and competitive pricing.