PiùMe

PiùMe is a prominent Italian retail chain offering a comprehensive range of products for personal care, beauty, and household cleaning, alongside items for pets. Launched in 2019 as a unified brand under the Consorzio Promotre, it emerged from the rebranding and unification of several historic drugstore chains, including IperSoap, Smoll, and Shuki, leveraging over 40 years of collective experience in the sector. With over 300 physical stores across Italy and a robust online platform, PiùMe is recognized for its wide assortment, competitive pricing, and a customer-centric shopping experience. The brand emphasizes quality, sustainability, and convenience, offering both leading national brands and exclusive private-label lines.