Acqua & Sapone

Acqua & Sapone is Italy's premier retail chain for beauty, hygiene, and home care, with this prominent branch located in Ascoli Piceno. Established in 1992, the brand has grown into a national leader, offering an extensive selection of cosmetics, fragrances, and professional-grade personal care products. While primarily a self-service drugstore rather than a specialized makeup studio, it is a go-to destination for both mass-market and prestige beauty brands. Customers frequently praise the store for its competitive pricing, frequent promotional offers, and well-organized layout. The Ascoli Piceno location is noted for its helpful staff and comprehensive inventory, making it a staple for local beauty enthusiasts.