PRO Makeup
Ideabellezza Profumerie is a prominent Italian beauty retail chain, established in 1994 by Gargiulo & Maiello S.p.a., a company with extensive experience in the perfumery distribution sector. The brand has grown significantly, operating over 90 physical stores across 12 regions in Italy, with plans to expand to 100 locations. In 2013, Ideabellezza launched its e-commerce platform, Ideabellezza.it, to offer a comprehensive online shopping experience. The stores and online platform provide a vast selection of beauty products, including perfumes, makeup, skincare, haircare, and personal care items from various renowned brands. Ideabellezza is recognized for its wide product assortment and competitive pricing, though customer service experiences can be mixed.