NYX Professional Make Up

NYX Professional Makeup is a globally recognized American cosmetics brand, founded in Los Angeles in 1999 by Toni Ko. Acquired by L'Oréal in 2014, the brand is celebrated for offering professional-grade, trend-forward, and cruelty-free products at accessible prices. The Catania store, located on the prominent Via Etnea, is a brand boutique that provides customers with the full range of NYX products, from their iconic lip creams to vibrant eyeliners. It serves as a key retail point for makeup enthusiasts in Sicily to experience the brand's innovative and diverse offerings firsthand.