PRO Makeup
Idea Bellezza is a premier Italian beauty retail chain, established in 1994 by the Gargiulo & Maiello Group. With a significant presence in Naples and over 90 locations nationwide, it has become a cornerstone of the Italian beauty landscape. The store at Via Vicinale Cupa Cintia offers an extensive catalog of over 20,000 products, ranging from luxury fragrances and high-end skincare to professional makeup brands like Dior, Chanel, and Collistar. Known for its modern open-shelf concept and expert beauty consultants, Idea Bellezza provides a personalized shopping experience that includes professional makeup advice and product demonstrations. Customer reviews frequently praise the store for its vast selection, competitive pricing, and knowledgeable staff.