Pepino Profumerie

Founded in 1910 by Michele Pepino, Profumerie Pepino is a historic cornerstone of the Neapolitan beauty scene. Located in the elegant Chiaia district on Via Mariano D'Ayala, this luxury boutique has evolved from an artisanal fragrance house into a premier destination for high-end cosmetics and niche perfumery. As one of the few authorized online retailers for Chanel, the shop is renowned for its curated selection of prestigious brands like Dior, Lancôme, and Shiseido. Customers consistently praise the boutique for its expert 'beauty assistance,' generous samples, and a century-long legacy of professional excellence and personalized service.