Sephora

Sephora is a French multinational retailer of personal care and beauty products, founded in 1969. As a leader in the global prestige beauty market, it offers an extensive range of products including cosmetics, skincare, and fragrances from nearly 340 brands alongside its own private label. The store in Palermo is praised for its knowledgeable staff who provide personalized consultations and makeup services. Sephora's unique, open-sell environment encourages customers to test products before purchasing, a concept that has defined its success since its inception. Owned by the luxury conglomerate LVMH since 1997, Sephora operates over 2,700 stores in 35 countries.