SEPHORA Roma Cola di Rienzo

A premier destination for beauty enthusiasts, the SEPHORA on Via Cola di Rienzo is a key location for the global retail giant in Rome. Founded in France in 1970, Sephora has become a leader in prestige omni-retail, offering a vast and curated selection of products. This store provides an extensive range of cosmetics, skincare, and fragrances from hundreds of brands, including the popular in-house Sephora Collection. Praised for its knowledgeable staff and hands-on, "assisted self-service" shopping experience, the location allows customers to test products before purchasing. It's a go-to for discovering emerging favorites, trusted classics, and exclusive product lines.