Sephora

Sephora is a global powerhouse in beauty retail, offering a vast and diverse selection of cosmetics, skincare, and fragrances. Founded in France in 1969, the company revolutionized the industry with its "assisted self-service" model, allowing customers to test products before purchasing. The Via del Corso location in Rome is one of Italy's flagship stores, celebrated for its modern design and immersive shopping experience. It carries hundreds of prestigious brands, including Fenty Beauty and Rare Beauty, alongside its own acclaimed Sephora Collection. Praised for its knowledgeable staff and commitment to inclusivity, Sephora provides a premier destination for beauty enthusiasts to explore, learn, and play.