ClioMakeUp Torino

ClioMakeUp Torino is the physical retail store of the highly popular Italian cosmetics brand, ClioMakeUp, founded by makeup artist and digital entrepreneur Clio Zammatteo. Initially launched as a temporary "ClioPopUp" store in November 2021, its success led to it becoming a permanent fixture in Turin's city center. The shop offers the brand's complete product line, from their iconic bestsellers to the latest releases, allowing customers to experience the products firsthand. The brand itself, born online in 2008, has grown into one of Italy's largest beauty communities, known for its accessible, inclusive, and fun approach to makeup.