NYX Professional Makeup - To Dream

NYX Professional Makeup at the To Dream Urban District in Turin is a premier destination for beauty enthusiasts seeking professional-grade cosmetics at accessible prices. Founded in 1999 in Los Angeles and now a key part of the L'Oréal portfolio, the brand is celebrated for its high-pigment formulas and cruelty-free commitment. This modern boutique offers a comprehensive range of products, from the iconic Jumbo Eye Pencils to advanced vegan foundations. Customers appreciate the vibrant, inclusive atmosphere and the opportunity for personalized makeup consultations. The store serves as a creative hub for both professional artists and everyday makeup lovers in the Piedmont region.