BAUM Lumine Kitasenju

BAUM is a prestige skincare and fragrance brand from Shiseido, launched in 2020 with a philosophy of "coexistence with trees." The brand emphasizes sustainability, utilizing natural, tree-derived ingredients and upcycled wood for its packaging in collaboration with Karimoku furniture. The BAUM store in Lumine Kitasenju is a brand-operated boutique offering the full range of its skin, mind, and body care products. BAUM's products, over 90% derived from natural materials, are designed for all genders and ages, focusing on the core tree functions of water storage, growth, and environmental defense to support the skin's natural potential.