Hokuroku Sousui KITTE Marunouchi Store

Hokuroku Sousui is a Japanese lifestyle brand specializing in natural skincare, with a retail location in Tokyo's KITTE Marunouchi shopping center. Founded in 2012 as a subsidiary of Matsuyama Yushi, the brand focuses on using native Japanese wild grasses and useful plants, combined with Fuji mountain spring water, to create its products. The brand philosophy extends beyond skincare to a holistic approach, suggesting diet, sleep, and bathing habits also contribute to skin health. The store offers a range of items from facial cleansers and moisturizers to foods and lifestyle goods, all designed to help the skin reveal its natural strength. Praised for its gentle, effective formulas, it has established a reputation for high-quality, nature-inspired personal care.