li1l LIONEL

li1l LIONEL (pronounced Lionel) is a pioneering men's cosmetics select shop located in the Daimaru Tokyo department store. Established in 2021, it operates as both a physical boutique and a media-driven e-commerce platform, curating high-end skincare, hair care, and makeup brands for men. The shop is celebrated for its sophisticated, unisex-friendly atmosphere and expert counseling services, offering a wide range of domestic and international beauty products.