soel FLAGSHIP STORE

soel FLAGSHIP STORE is the premier retail destination for the holistic Japanese skincare brand soel, located on the iconic Keyaki-dori in Fukuoka. Launched as a brand in 2021 and opening its flagship doors in March 2025, soel is celebrated for its 'Living-Oil' philosophy, utilizing low-temperature stone-milled organic sesame oil and fermented botanical ingredients. The store offers a unique, immersive experience where customers can purchase premium oils by weight and explore the full range of products, including their acclaimed raw soaps and collaborative makeup items like lipsticks and primers. With a near-perfect reputation, it is a sanctuary for those seeking sustainable, high-performance organic beauty solutions.