Keshohin no Chida

Established in 1946 as the first cosmetics specialty store in Hanamaki, Keshohin no Chida is a historic beauty destination in Iwate Prefecture. This family-run boutique specializes in premium Japanese brands such as Shiseido, Albion, and Decorté, offering a curated selection of skincare and makeup. Renowned for its personalized approach, the shop provides expert skin counseling, moisture-balance checks, and facial mist treatments. With a legacy spanning three generations, it is highly regarded for its warm hospitality and professional advice. The store also carries professional-grade products like Mitsuyoshi, making it a versatile hub for both daily beauty needs and specialized makeup applications.