Masuya Keshōhinten

Masuya Keshōhinten, also known as Total Beauty Masuya, is a long-standing cosmetics specialty store in Kitanagoya, Aichi, that has served the local community for three generations. As an authorized retailer for prestigious Japanese brands such as Shiseido and Kose, the shop provides a curated selection of high-quality skincare and makeup. The establishment is unique for its 'Total Beauty' approach, offering professional facial esthetics, body alignment (Seitai) services, and personalized makeup lessons, with a particular expertise in eyebrow styling. While it maintains a traditional neighborhood atmosphere, it is valued for its expert skin counseling and dedicated treatment rooms, ensuring a holistic beauty experience for every client.