ISETAN MiRROR miːts Kokubunji Store

ISETAN MiRROR is a chain of luxury cosmetic and skincare select shops in Japan, produced by the prestigious Isetan Mitsukoshi group. Launched in 2012, the stores are designed around the concept of allowing customers to freely browse and purchase only what they want, when they want. Unlike traditional department stores where brands are separated, ISETAN MiRROR integrates a wide array of domestic and international luxury brands like Chanel, Dior, and RMK, allowing for a seamless, brand-agnostic shopping experience. Expert 'ISETAN Mirror Girls' are on hand to provide brand-neutral advice, helping customers find the perfect products from the extensive collection. The stores also feature their own original brand, "Isetan Mirror Beaute".