PRO Makeup
DHC (Daigaku Honyaku Center) is a titan of the Japanese beauty and wellness industry, globally celebrated for its olive oil-based skincare. Founded in 1972, the brand revolutionized the market with its "Double Cleansing" ritual, anchored by the iconic Deep Cleansing Oil. This direct-managed store in Aeon Style Kurashiki provides a dedicated space for customers to explore DHC’s extensive catalog, which spans high-performance skincare, medicated cosmetics, and premium health supplements. Known for its philosophy of "high quality at affordable prices," the shop is a local favorite for personalized beauty consultations. Reviewers frequently praise the store's clean layout and the staff's expertise in matching products to specific skin concerns.