PRO Makeup
Amuse Beaute Daimaru Kyoto Store is a premier beauty select shop, established in 2016 by Daimaru Matsuzakaya Department Store. It operates on a semi-self-service model, curating a diverse collection of over 90 brands, from luxury cosmetics like Dior and NARS to popular drugstore and salon-exclusive hair and body care products. The store is strategically divided into an 'Active Zone' for makeup and a 'Relax Zone' for wellness and inner beauty. Praised for its unique, cross-channel retail concept, Amuse Beaute offers customers the freedom to test and compare products across brands, often hosting makeup events and one-point lessons with professional artists. It serves as a high-end, one-stop destination for comprehensive beauty needs in Kyoto.