LUSH

LUSH is an iconic British cosmetics retailer founded in 1995, celebrated for its handmade, ethically-sourced, and 100% vegetarian products. While offering a full range of skincare, haircare, and makeup, the brand is globally renowned for its innovative and playful bath products, most notably the invention of the bath bomb. The Kichijōji store in Tokyo provides a sensory shopping experience, characteristic of the brand's 'deli' approach, allowing customers to sample products. Praised for its friendly, knowledgeable staff and commitment to environmental causes, LUSH has cultivated a loyal following by creating fresh, effective products that minimize packaging and fight against animal testing.