Keshohin no Ota

Keshohin no Ota is a historic cosmetics specialty store located in the TOiGO WEST complex in Nagano, Japan. Founded in 1908 (Meiji 41), this family-run business has served the local community for over a century, transitioning from a general goods merchant to a premier destination for high-end Japanese beauty brands like Shiseido, Cosme Decorté, and Kanebo. The shop is highly regarded for its personalized skin counseling and 'at-home' atmosphere, where experts provide tailored makeup and skincare advice. Recently, it has evolved into a community hub by incorporating a rental box space for local artisans. Reviews praise the staff's deep knowledge and the shop's commitment to fostering beauty across generations.