Masaya

Masaya, located in the Ichibangai underground mall at Okayama Station, is a premier cosmetics specialty store with a history dating back to 1958. As a key branch of the Masaya/Color Studio network, it offers an extensive selection of high-end Japanese and international beauty brands, including Shiseido, Albion, and Decorté. The store is known for its personalized skin counseling and professional makeup application services, catering to a loyal local clientele. While it is a central hub for luxury beauty in Okayama, customer feedback is currently polarized, with some praising the expert product knowledge while others suggest improvements in service consistency.