Masaya Honten

Masaya Honten is the flagship location and headquarters of the prestigious Masaya cosmetics chain, a cornerstone of the beauty industry in Okayama since its founding in 1946. As a premier cosmetics specialty store, it offers an extensive selection of luxury Japanese and international brands, including Shiseido, Clé de Peau Beauté, Albion, and Cosme Decorté. The store is renowned for its personalized beauty counseling and professional skin analysis provided by expert consultants. In addition to retail, Masaya Honten features dedicated esthetic rooms for facial treatments, blending high-end product access with salon-grade care. Customers consistently praise the store for its sophisticated atmosphere and the staff's deep technical expertise.