PRO Makeup
@cosme STORE is the physical retail extension of Japan's largest and most influential beauty review website, @cosme. This specific location in the Aeon Mall Urawa Misono brings the brand's concept of "try, discover, your destiny makeup" to life. The store offers a vast selection of cosmetics, from affordable drugstore brands to high-end department store products, all presented in an interactive environment. A key feature is the product displays, which are curated based on the website's popular user rankings, allowing customers to explore what's currently trending. The store encourages testing and discovery, providing counseling stations and ample space for customers to try products before buying, successfully merging the online review world with a tangible shopping experience.