NOSE SHOP

NOSE SHOP is a specialty perfume store that curates a collection of up-and-coming and niche fragrance brands from around the world. Established in 2017, it has become Japan's premier select shop for niche fragrances, now operating 15 locations. The store's concept, "Follow your NOSE," encourages a casual and free approach to discovering unique scents, setting it apart from traditional luxury counters. It features an extensive lineup of approximately 80 brands and over 1,500 types of fragrances, including hard-to-find artistic perfumeries. Praised for its immersive experience, NOSE SHOP offers innovative ways to explore scents, like their popular "perfume capsule toy" machine.