PJ_C

PJ_C is a specialty cosmetics boutique that opened in February 2021 on the B2F of Tokyo's iconic SHIBUYA109. Positioned as Japan's first "Complex Cosmetics Specialty Store," its mission is to help young consumers address beauty concerns with "plastic surgery level" makeup and skincare products. The shop curates a unique selection of trending Korean, Chinese, and original Japanese cosmetics and miscellaneous goods. It is praised for its innovative concept and role as a hub for discovering cutting-edge, transformative beauty solutions in the heart of Shibuya's youth fashion scene.