PRO Makeup
Biople is a prominent natural and organic select shop in Japan, with its Lumine Est Shinjuku location serving as a key destination for health-conscious consumers. The store's concept, "BioなPeople" (Bio na People), caters to those pursuing an organic lifestyle. [5, 7] It offers a wide range of products, from inner care and food items to a curated selection of domestic and international organic cosmetics. [6] Following a renewal in March 2024, the Shinjuku store expanded its makeup offerings by incorporating a "MakeUp Kitchen" space, featuring popular brands like SNIDEL BEAUTY and Celvoke. [3] Biople is praised for making organic products accessible, combining food, skincare, and makeup to provide a holistic approach to beauty and wellness. [4, 6]