ISETAN MiRROR Lumine Shinjuku Store

ISETAN MiRROR is a chain of luxury cosmetic and skincare select shops operated by the renowned Isetan Mitsukoshi department store. Launched with its Shinjuku Lumine store in March 2012, the concept is to allow customers to freely browse and purchase high-end domestic and international brands without the pressure of traditional department store counters. Praised for its curated selection that varies by location, the store offers a modern, accessible shopping experience. Customers can test products independently or receive cross-brand advice from dedicated "ISETAN MiRROR Stylists," making it a convenient destination for discovering and comparing a wide range of premium beauty products.